Sirius Legal
Sirius Legal at #DTD20

Sirius Legal

Bart Van den Brande
Digital transformation in marketing without crossing red
In this presentation, Bart Van den Brande, the Managing Partner at IT & Media Law firm Sirius Legal, reminds us of the fact that while (especially AI driven) Marketing Technology seems to promise endless possibilities in marketing and e-commerce, there is always another side to the medal and in this case that other side is drawn by laws and regulations that put constraints on the limitless use of new technology. Bart will show how data protection regulations, cookielaws and consumer protection laws impact and limit the use of technology in your marketing department or in your webshop. But don’t fear, today’s presentation will not end your believe in technology. At best it will learn you to think twice and proceed with caution…