What has retail learned from 2020?

In this session, Swedish Marketing Manager Mårten Bokedal from Episerver and George Lavric, will show what changes are evolving into trends, and how you should, as a retailer, focus to make sure you are staying relevant to your customers. They will highlight three key elements that will help retailers to be successful in commerce, and hear stories from some of the fastest growing retailers in Europe, all of them happening to come from Sweden.

Name: George Lavric & Marten Bokedal

Function: Marketing Manager & Senior Manager

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Employee Range:
Globally more than 900

Benelux: Leidseveer 2
3511 SB Utrecht

Episerver combines best-in-class content management (CMS) and robust commerce powered by AI-backed data and personalization tools that enable organizations to develop greater customer lifetime value, grow brand affinity and increase revenue

Episerver provides one platform that orchestrates the entire customer digital journey, from content management, to personalization, analytics, marketing automation, ecommerce and AI.

The Episerver platform is cloud native, running on Azure technology, thereby reducing operational costs and provides a 299% ROI withing 3 years, with a break-even point of less than 6 months. Supports entire omni-channel experiences with:
– Content cloud (CMS)
– Commerce cloud (E-commerce)
– Intelligence Cloud (Personalization & Analytics)
Episerver is positioned as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms in 2020